Ancient Wisdom in a Modern Era
Alternative Medicine
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Sacred Vibration of Aum
Alternative Medicine
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19th century
A medical reform movement was started in Europe as a reaction against heroic medicine.
Germany became the world center of medical research, training, and pharmaceuticals drawing students from all over the world by the end of the 19th century.

Hygiene and public health became the central focus of emerging urbanization.

The 20th century
In the first half of the 20th century a number of factors including internal conflict and the relative success of conventional medicine led to the decline of alternative medicine in the western world.

American History
Western healing practices developed differently in the New World than they did in the Old World.
Alternative medicine has been described as "any of various systems of healing or treating disease (as chiropractic, homeopathy, or faith healing) not included in the traditional medical curricula taught in the United States and Britain".

Alternative medicine practices are often based in belief systems not derived from modern science. Alternative medicines may therefore incorporate spiritual, metaphysical, or religious underpinnings, untested practices, non-Western medical traditions, or newly developed approaches to healing.

If an alternative medical approach, initially regarded as untested, is subsequently shown to be safe and effective, it may then be adopted by conventional practitioners and no longer considered "alternative".

History of alternative medicine in Eastern Culture

Early history of medicine in India
Ayurveda or ayurvedic medicine has more than 2,000 years of history. It is a rational system of medicine based on a humoral
interpretation of disease and health. It's prehistory goes back to Vedic and Buddhist cultures. Although the religious hymns of
Wisdom of the Ancients
Ancient Wisdom in a Modern Era
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Information provided by Wikipedia, the free encyclopedia.

Chinese culture
Traditional Chinese medicine has more than 5,000 years of history as a system of medicine that is based on a philosophical concept of balance ( yin and yang, Qi, Blood, Jing, Bodily fluids, the Five Elements, the emotions, and the spirit) approach to health that is rooted in Taoist philosophy and Chinese culture. As such, the concept of it as an alternative form of therapeutic practise is only found in the Western world.

History of alternative medicine in Western culture
Western approaches to alternative medicine have more than 3,000 years of history behind them as systems of medicine based on natural philosophies that are rooted in all aspects of Western culture. This is a history of how Western natural philosophies developed over the ages.

European History
Throughout Western European history there were two major trends: the professionalism of physicians who belonged to the upper classes and the folk healers who lived among the
the Atharvaveda and the Ṛgveda mention some herbal medicines, protective amulets, and healing prayers that recur in later ayurvedic treatises, the earliest historical mention of the main structural and theoretical categories of ayurvedic medicine occurs in the Buddhist Pāli Tripitaka, or Canon.

Ayurveda can be defined as the system of medicine described in the great medical encyclopedias associated with the names Caraka, Suśruta, and Bhela, compiled and re-edited over several centuries from about 200BC to about AD500 and written in Sanskrit. These discursive writings were gathered and systematized in about AD600 by Vāgbhata, to produce the Astāngahrdayasamhitā ('Heart of Medicine Compendium') that became the most popular and widely used textbook of ayurvedic medicine in history. Vāgbhata's work was translated into many other languages and became influential throughout Asia.

Ayurvedic medicine has remained a living system of medical interpretation and therapy in South Asia until today, and is formally supported by the ministries of health in India and Sri Lanka. Throughout the twentieth century it has also had adherents in East and South Africa. In recent decades ayurveda has started to become popular in Europe and North America where it has a taken its place in the portfolio of therapies called Complementary and Alternative Medicine (CAM). This modernized form of ayurveda, sometimes called 'New Age Ayurveda' is an adapted and edited form of the tradition. It has been re-imported to India where it is marketed in branded forms to the middle classes in urban centres. Simultaneously, modernized ayurvedic services to the tourist industry, especially in Kerala, have become economically and socially important.
peasant population. The professionals developed in order to enhance their status in life, while the folk healers developed out of the necessity to survive. Herbalism and the water cure, hydrotherapy, or naturopathy developed slowly over 2,000 years of history. Autocratic traditions developed over time that gave today's European physicians social status and acceptance.

The Greco-Roman Period
In Europe, interest in the hydrotherapy can be traced back to the ancient Roman spas and the hot mineral springs at Bath, England.

The Dark Ages
In Europe, the Catholic church played a central role. At first, the Church suppressed all development. Later on, the Church supported the development of professional physicians. Eventually, the power of the Church literally exterminated much of the competition from folk healers during the witch-hunting period which spanned more than four centuries (from the 14th to the 17th century).

Healers throughout the medieval period could come in many varieties. Physicians who studied the works of the Greek masters at universities, were the elite of the medical profession in the middle ages. However few people other than the well-off or the nobility had regular access to these. Folk healers passed on their knowledge from master to apprentice, and were more accessible to the peasant or labourer than physicians. Unregulated, but knowledgeable on herbs and folk-remedies, they were gradually excluded from the medical system. Monastic medicine monasteries played a big part in the provision of medieval medicine. Virtually every monastery had an infirmary for the monks or nuns, and this led to provision being made for the care of secular patients.
In Europe, physicians already had a centuries old monopoly over the right to treat patients. But in America, medical practice was literally open to anyone who called themselves a doctor.

The Popular Health Movement (1830-1850)
In America, the Popular Health Movement played a central role in the development of alternative therapy practices. Herbalism, homeopathy, eclecticism and Natural Hygiene developed during the Health Reform Movement.
Only homeopathy, natural hygiene and eclecticism managed to last from the 1830s through the rest of the 19th century.

Progressive era of Health Care Reform (1890-1920)
Osteopathy, chiropractic, and naturopathy developed at the turn of the century.

The 20th century
The high-technology of medicine becomes firmly housed in the hospital. Hospitals are transformed from institutions designed for long-term care of the sick into facilities designed to test, treat and release patients as fast as possible.

List of alternative medicine methods

Acupuncture, Auriculotherapy, Acupressure, Alexander Technique, Alternative Medical Systems, Ayurveda,Affirmations, Affirmation Visualizations, Applied kinesiology, Apitherapy, Aromatherapy, Astrology, Autogenic Training, Autosuggestion, Ayurveda

Bach Flower Therapy, Bates Method, Biologically Based Therapies, Bowen Technique, Body-Based Manipulative Therapies, Body work or Massage therapy, Botanical medicine, Bowen Technique, Breathing Techniques

Chelation therapy, Chinese food therapy, Chinese medicine, Chinese pulse diagnosis, Chinese martial arts, Chiropractic medicine, Chromotherapy, Coin rubbing, Colloidal silver therapy, Color Therapy, Colon Hydrotherapy (Colonics), Concentration meditation, Conscientiotherapy, Craniosacral Therapy, Creative Visualization, Crystal healing, Cupping

Dermovision, Diet and Food, Dietary supplements, Dowsing

Exercise, Ear Candling, Electrodermal screening, Energy diagnosis, Energy therapies, Eyology

Facial diagnosis, Faith healing, Fasting, Feldenkrais method, Feng shui, Flower essence therapy, Functional medicine

Gua Sha

Hair analysis, Hand analysis, Hawaiian massage, Healing touch, Health psychology, Herbal crystallization analysis, Herbology, Herbal therapy, Holistic living, Holistic medicine, Homeopathy, Homeo wave therapy, Hydrotherapy, Hypnosis, Hypnotherapy, Home remedies 

Integrative medicine, Iridology, Isopathy


Korean hand acupuncture

Light Therapy

Macrobiotic lifestyle, Magnetic healing, Manipulative therapy, Massage therapy, Medical acupuncture, Medical intuition, Medical Qigong, Meditation, Mindfulness meditation, Mega-vitamin therapy, Meridian therapy, Mind-Body Interventions, Minor surgery, Music therapy, Moxibustion

Natural health, Natural therapy, Natural hygiene, Naturopathic medicine, Nutrition, Neuro-Linguistic Programming (NLP), Nutritional healing, Nutritional supplements

Omega-3 fatty acid, Organic Diet, Orgonomy, Orthomolecular medicine, Osteopathy

Pharmacology, Pilates, Plum blossom, Polarity Therapy, Prayer, Psychosocial interventions, Psychic surgery


Rebirthing, Reflexology, Reiki, Relaxation Techniques, Rolfing

Sclerology, Self-hypnosis, Seitai, Shiatsu, Soil bath therapy (Mrittika snan), Somapractic, Sonopuncture, Sound Therapy, Support groups, Suseunghwagang (meditation breathing)

Tai Chi Chuan, Tantra massage, Thalassotherapy, Therapeutic horseback riding, Therapeutic Touch, Theta Healing, Tibetan eye chart, Tongue diagnosis, Traditional Chinese medicine, Traditional Japanese medicine, Traditional Mongolian medicine, Traditional Tibetan medicine, Transcendental meditation Trigger point, Tui na

Unani medicine, Urine therapy, Ujjay Breathing Technique

Visualization, Vipassana Meditation

Yoga (Astanga, Bikram, Hatha, Iyengar, Kriya, Kundalini, Power, Sivananda, Tantric, Viniyoga, Vinyasa)

Criticisms of the term

Alternative medicine is commonly categorised together with complementary medicine under the umbrella term 'complementary and alternative medicine' (CAM for short). Some scientists reject this and the above classifications and to varying degrees reject the term "alternative medicine" itself.

The following three commentators argue for classifying treatments based on the objectively verifiable criteria of the scientific method, not based on the changing curricula of various medical schools or social sphere of usage. They advocate a classification based on evidence-based medicine, i.e., scientifically proven evidence of efficacy (or lack thereof). According to them it is possible for a method to change categories (proven vs. nonproven) in either direction, based on increased knowledge of its effectiveness or lack thereof:

Marcia Angell, former editor-in-chief of the New England Journal of Medicine, states that "...since many alternative remedies have recently found their way into the medical mainstream [there] cannot be two kinds of medicine - conventional and alternative. There is only medicine that has been adequately tested and medicine that has not, medicine that works and medicine that may or may not work. Once a treatment has been tested rigorously, it no longer matters whether it was considered alternative at the outset. If it is found to be reasonably safe and effective, it will be accepted."

George D. Lundberg, former editor of the Journal of the American Medical Association (JAMA), and Phil B. Fontanarosa, Senior Editor of JAMA, state: "There is no alternative medicine. There is only scientifically proven, evidence-based medicine supported by solid data or unproven medicine, for which scientific evidence is lacking. Whether a therapeutic practice is 'Eastern' or 'Western,' is unconventional or mainstream, or involves mind-body techniques or molecular genetics is largely irrelevant except for historical purposes and cultural interest. As believers in science and evidence, we must focus on fundamental

issues—namely, the patient, the target disease or condition, the proposed or practiced treatment, and the need for convincing data on safety and therapeutic efficacy."

Richard Dawkins, Professor of the Public Understanding of Science at Oxford, defines alternative medicine as a "...set of practices which cannot be tested, refuse to be tested, or consistently fail tests. If a healing technique is demonstrated to have curative properties in properly controlled double-blind trials, it ceases to be alternative. It simply...becomes medicine." He also states that "There is no alternative medicine. There is only medicine that works and medicine that doesn't work."

Other well-known proponents of evidence-based medicine, such as the Cochrane Collaboration and Edzard Ernst, Professor of Complementary Medicine at the University of Exeter, use the term "alternative medicine" but agree with the above commentators that all treatments, whether "mainstream" or "alternative", ought to be held to standards of the scientific

method. Oxford University Press publishes a peer-reviewed journal entitled Evidence-based Complementary and Alternative Medicine.

Some commentators maintain that some or all fields of alternative medicine are pseudoscientific, or contain significant pseudoscientific elements. In the late 20th century systematic investigation of the evidence-base proceeded, and at least one university department of alternative and complementary medicine was established, at the University of Exeter under Professor Edzard Ernst for this purpose.


Jurisdiction differs concerning which branches of alternative medicine are legal, which are regulated, and which (if any) are provided by a government-controlled health service or reimbursed by a private health medical insurance company.
In article 34 (Specific legal obligations) of the General Comment No. 14 (2000) on The right to the highest attainable standard of health of the Committee on Economic, Social and Cultural Rights (United Nations), it is stated that
Obligations to respect (the right to health) include a State's obligation to refrain from prohibiting or impeding traditional preventive care, healing practices and medicines, from marketing unsafe drugs and from applying coercive medical treatments.

A number of alternative medicine advocates disagree with the restrictions of government agencies that approve medical treatments (such as the American Food and Drug Administration) and the agencies' adherence to experimental evaluation methods. They claim that this impedes those seeking to bring useful and effective treatments and approaches to the public, and protest that their contributions and discoveries are unfairly dismissed, overlooked or suppressed. Alternative medicine providers often argue that health fraud should be dealt with appropriately when it occurs.

In India, which is the home of several alternative systems of medicines, Ayurveda, Siddha, Unani, and Homeopathy are licenced by the government, despite lack of reputable scientific evidence. Naturopathy will also be licensed soon because several Universities now offer bachelors degrees in it. Other activities connected with AM/CM, such as Panchakarma and massage therapy related to Ayurveda are also licenced by the government now. Research into and licensing of these activities is carried out by the Department of Ayurveda, Yoga & Naturopathy, Unani, Siddha and Homoeopathy (AYUSH).

Contemporary use of alternative medicine

Many people utilize mainstream medicine for diagnosis and basic information, while turning to alternatives for what they believe to be health-enhancing measures. However, studies indicate that a majority of people use alternative approaches in conjunction with conventional medicine.

Edzard Ernst wrote in the Medical Journal of Australia that "about half the general population in developed countries use complementary and alternative medicine (CAM)." A survey released in May 2004 by the National Center for Complementary and Alternative Medicine, part of the National Institutes of Health in the United States, found that in 2002, 36% of Americans used some form of alternative therapy in the past 12 months, 50% in a lifetime — a category that included yoga, meditation, herbal treatments and the Atkins diet. If prayer was counted as an alternative therapy, the figure rose to 62.1%. 25% of people who use CAM do so because medical professional suggested it. Another study suggests a similar figure of 40%. A British telephone survey by the BBC of 1209 adults in 1998 shows that around 20% of adults in Britain had used alternative medicine in the past 12 months.

The use of alternative medicine appears to be increasing. A 1998 study showed that the use of alternative medicine had risen from 33.8% in 1990 to 42.1% in 1997. In the United Kingdom, a 2000 report ordered by the House of Lords suggested that " data seem to support the idea that CAM use in the United Kingdom is high and is increasing."

Medical education

Increasing numbers of medical colleges have begun offering courses in alternative medicine. For example, the University of Arizona College of Medicine offers a program in Integrative Medicine under the leadership of Dr. Andrew Weil which trains physicians in various branches of alternative medicine which "...neither rejects conventional medicine, nor embraces alternative practices uncritically." In three separate research surveys that surveyed 729 schools in the United States (125 medical schools offering an MD degree, 19 medical schools offering a Doctor of Osteopathy degree, and 585 schools offering a nursing degree), 60% of the standard medical schools, 95% of osteopathic medical schools and 84.8% of the nursing schools teach some form of CAM. Accredited Naturopathic colleges and universities are increasing in number and popularity in the U.S.A. They offer the most complete medical training in complimentary medicines that is available today.

In Britain, no conventional medical schools offer courses that teach the clinical practice of alternative medicine. However, alternative medicine is taught in several unconventional schools as part of their curriculum. Teaching is based mostly on theory and understanding of alternative medicine, with emphasis on being able to communicate with alternative medicine specialists. To obtain competence in practicing clinical alternative medicine, qualifications must be obtained from individual medical societies. The student must have graduated and be a qualified doctor. The British Medical Acupuncture Society, which offers medical acupuncture certificates to doctors, is one such example, as is the College of Naturopathic Medicine UK and Ireland.

Public use in the US

The NCCAM surveyed the American public on complementary and alternative medicine use in 2002. According to the survey:
50 percent of U.S. adults age 18 years and over used some form of complementary and alternative medicine (CAM).
When prayer specifically for health reasons is included in the definition of CAM, the number of adults using some form of CAM in 2002 rose to 62 percent.

The majority of individuals (54.9%) used CAM in conjunction with conventional medicine.

Most people use CAM to treat and/or prevent musculoskeletal conditions or other conditions associated with chronic or recurring pain.

"The fact that only 14.8% of adults sought care from a licensed or certified CAM practitioner suggests that most individuals who use CAM prefer to treat themselves.
"Women were more likely than men to use CAM. The largest sex differential is seen in the use of mind-body therapies including prayer specifically for health reasons".

"Except for the groups of therapies that included prayer specifically for health reasons, use of CAM increased as education levels increased".

The most common CAM therapies used in the USA in 2002 were prayer (45.2%), herbalism (18.9%), breathing meditation (11.6%), meditation (7.6%), chiropractic medicine (7.5%), yoga (5.1%), body work (5.0%), diet-based therapy (3.5%), progressive relaxation (3.0%), mega-vitamin therapy (2.8%) and Visualization (2.1%)

Support for alternative medicine

Alternative therapies provide some services not available from conventional medicine. Examples are patient empowerment and treatment methods that follow the biopsychosocial model of health

Advocates of alternative medicine hold that the various alternative treatment methods are effective in treating a wide range of major and minor medical conditions, and contend that recently published research proves the effectiveness of specific alternative treatments. They assert that a PubMed search revealed over 370,000 research papers classified as alternative medicine published in Medline-recognized journals since 1966 in the National Library of Medicine database.

Advocates of alternative medicine hold that alternative medicine may provide health benefits through patient empowerment, by offering more choices to the public, including treatments that are simply not available in conventional medicine:
"Most Americans who consult alternative providers would probably jump at the chance to consult a physician who is well trained in scientifically based medicine and who is also open-minded and knowledgeable about the body's innate mechanisms of healing, the role of lifestyle factors in influencing health, and the appropriate uses of dietary supplements, herbs, and other forms of treatment, from osteopathic manipulation to Chinese and Ayurvedic medicine. In other words, they want competent help in navigating the confusing maze of therapeutic options that are available today, especially in those cases in which conventional approaches are relatively ineffective or harmful."

Evidence-based medicine (EBM) applies the scientific method to medical practice, and aims for the ideal that healthcare professionals should make "conscientious, explicit, and judicious use of current best evidence" in their everyday practice. Prof. Edzard Ernst is a notable proponent of applying EBM to CAM.

Although advocates of alternative medicine acknowledge that the placebo effect may play a role in the benefits that some receive from alternative therapies, they point out that this does not diminish their validity. Researchers who judge treatments using the scientific method are concerned by this viewpoint, since it fails to address the possible inefficacy of alternative treatments.

Use of alternative medicine as companion to conventional medicine

A major objection to alternative medicine is that it is done in place of conventional medical treatments. As long as alternative treatments are used alongside conventional treatments, the majority of medical doctors find most forms of complementary medicine acceptable. Consistent with previous studies, the CDC recently reported that the majority of individuals in the United States (i.e., 54.9%) used CAM in conjunction with conventional medicine.

It is advisable for patients to inform their medical doctor when they are using alternative medicine, because some alternative treatments may interact with orthodox medical treatments, and such potential conflicts should be explored in the interest of the patient. However, many conventional practitioners are biased or uninformed about alternatives, and patients are often reluctant to share this information with their medical doctors since they fear it will hurt their doctor-patient relationship.

The issue of alternative medicine interfering with conventional medical practices is minimized when it is turned to only after conventional treatments have been exhausted. Many patients feel that alternative medicine may help in coping with chronic illnesses for which conventional medicine offers no cure, only management. Over time, it has become more common for a patient's own MD to suggest alternatives when they cannot offer effective treatment.

Criticism of alternative medicine

See also List of branches of alternative medicine for specific criticisms of different types of CAM
Due to the wide range of therapies that are considered to be "alternative medicine" few criticisms apply across the board, except possibly that of not being scientifically supported or even testable. Proponents of CAM typically address this basic criticism by arguing that it is a self-fulfilling prophecy: critics believe that there is no plausibility to CAMs because they find little or no proofs, while it is plausibility that should inform the scientific research for proofs.

Proponents of alternative therapy have an obligation to provide grounds for biological plausibility, such as sound theoretical or preclinical data, or for clinical plausibility, in the form of authentic, well-prepared case reports, in order to justify the investment of time and energy in exploring the merits of a novel anticancer therapy. But plausibility, not proof, should be sufficient to initiate the process.

In other words, proponents of CAMs argue that skeptics, in saying that theories or anecdotal and preclinical data do not constitute proof, merely state the obvious but do not actually engage in the evaluation of CAMs. Criticisms directed at specific branches of alternative medicine range from the fairly minor (conventional treatment is believed to be more effective in a particular area) to incompatibility with the known laws of physics (for example, in homeopathy). Critics argue that alternative medicine practitioners may not have an accredited medical degree or be licensed physicians or general practitioners and make sweeping claims without demonstrated expertise. This cannot always be considered a serious criticism, because unless a new system of medicine becomes established, it does not receive accreditation of any kind, except by its own professional organizations. This is the route homeopathy, ayurveda, siddha, unani, and naturopathy had to follow in those countries where it is now offered by accredited institutions. Proponents of the various forms of alternative medicine reject criticism as being founded in prejudice, financial self-interest, or ignorance. Refutations of criticism sometimes take the form of an appeal to nature.

Lack of proper testing

Although proponents of alternative medicine often cite the large number of studies which have been performed, critics point out that there are no statistics on exactly how many of those studies were controlled, double blind, peer-reviewed experiments, or how many produced results supporting alternative medicine or parts thereof. They contend that many forms of alternative medicine are rejected by conventional medicine because the efficacy of the treatments has not been demonstrated through double-blind randomized controlled trials; in contrast, conventional drugs reach the market only after such trials have proved their efficacy.

Some argue that less research is carried out on alternative medicine because many alternative medicine techniques cannot be patented, and hence there is little financial incentive to study them. Drug research, by contrast, can be very lucrative, which has resulted in funding of trials by pharmaceutical companies. Many people, including conventional and alternative medical practitioners, contend that this funding has led to corruption of the scientific process for approval of drug usage, and that ghostwritten work has appeared in major peer-reviewed medical journals. Increasing the funding for research of alternative medicine techniques was the purpose of the National Center for Complementary and Alternative Medicine. NCCAM and its predecessor, the Office of Alternative Medicine, have spent more than $200 million on such research since 1991. The German Federal Institute for Drugs and Medical Devices Commission E has studied many herbal remedies for efficacy.

Some skeptics of alternative practices point out that a person may attribute symptomatic relief to an otherwise ineffective therapy due to the placebo effect, the natural recovery from or the cyclical nature of an illness (the regression fallacy), or the possibility that the person never originally had a true illness. CAM proponents point out this may also apply in cases where conventional treatments have been used. To this, CAM critics point out that this does not account for conventional medical success in double blind clinical trials. CAM proponents, however, don't typically question conventional medical successes revealed in double blind clinical trials.


Critics contend that some people have been hurt or killed directly from the various practices or indirectly by failed diagnoses or the subsequent avoidance of conventional medicine which they believe is redundant.

Alternative medicine critics agree with its proponents that people should be free to choose whatever method of healthcare they want, but stipulate that people must be informed as to the safety and efficacy of whatever method they choose. People who choose alternative medicine may think they are choosing a safe, effective medicine, while they may only be getting quack remedies. Grapefruit seed extract is an example of quackery when multiple studies demonstrate its universal antimicrobial effect is due to synthetic antimicrobial contamination.

Delay in seeking conventional medical treatment

Those who have had success with one alternative therapy for a minor ailment may be convinced of its efficacy and persuaded to extrapolate that success to some other alternative therapy for a more serious, possibly life-threatening illness. For this reason, critics contend that therapies that rely on the placebo effect to define success are very dangerous. According to Lilienfeld (2002) "unvalidated or scientifically unsupported mental health practices can lead individuals to forgo effective treatments" and refers to this as “opportunity cost.” Individuals who spend large amounts of time and money on ineffective treatments may be left with precious little of either, and may forfeit the opportunity to obtain treatments that could be more helpful. In short, even innocuous treatments can indirectly produce negative consequences.

Danger can be increased when used as a complement to conventional medicine

A Norwegian multicentre study examined the association between the use of alternative medicine and cancer survival. 515 patients using standard medical care for cancer were followed for eight years. 22% of those patients used alternative medicine concurrently with their standard care. The study revealed that death rates were 30% higher in alternative medicine users than in those who did not use alternative medicine (AM): "The use of AM seems to predict a shorter survival from cancer."

Associate Professor Alastair MacLennan of the Department of Obstetrics and Gynaecology in Adelaide University, Australia reports that a patient of his almost bled to death on the operating table. She had failed to mention she had been taking "natural" potions to "build up her strength" for the operation - one of them turned out to be a powerful anticoagulant which nearly caused her death.

To ABC Online, MacLennan also gives another possible mechanism: "And lastly there’s the cynicism and disappointment and depression that some patients get from going on from one alternative medicine to the next, and they find after three months the placebo effect wears off, and they’re disappointed and they move on to the next one, and they’re disappointed and disillusioned, and that can create depression and make the eventual treatment of the patient with anything effective difficult, because you may not get compliance, because they’ve seen the failure so often in the past".

Danger from undesired side-effects

Conventional treatments are subjected to testing for undesired side-effects (which may not, however, be revealed to the public in a timely manner), whereas alternative treatments generally are not subjected to such testing at all. However, any treatment — whether conventional or alternative — that has a biological or psychological impact on a patient may also have potentially dangerous biological or psychological side-effects. Nevertheless, attempts to refute this fact with regard to alternative treatments sometimes use the appeal to nature fallacy, i.e. "that which is natural cannot be harmful".

Homeopathy, however, is regarded as being safe in terms of such side effects since, according to known physics and chemistry, it cannot possibly have more effect on the patient than simple water does.

Danger related to self-medication

Similar problems as those related to self-medication also apply to parts of alternative medicine. For example, an alternative medicine may instantly make symptoms better, but actually worsen problems in the long run. The result may be addiction[citation needed] and deteriorating health.

Issues of regulation

Critics contend that some branches of alternative medicine are often not properly regulated in some countries to identify who practices or know what training or expertise they may possess. Critics argue that the governmental regulation of any particular alternative therapy does necessitate that the therapy is effective. The most sensible course in such a case could be to simply ensure that the sold treatment is not dangerous, but the problem would then remain to know if it does what its proponents say it does.

Explanations for efficacy of alternative medicine

There are both social/cultural and psychological reasons:

Social or cultural reasons
the low level of scientific literacy among the public at large
an increase in anti-intellectualism and antiscientific attitudes riding on the coattails of new age mysticism
vigorous marketing of extravagant claims by the "alternative" medical community
inadequate media scrutiny and attacking critics
increasing social malaise (conspiracy theories) and mistrust of traditional authority figures - the antidoctor backlash
dislike of the delivery methods of scientific biomedicine.

Psychological reasons
the placebo effect
the will to believe
self-serving biases that help maintain self-esteem and promote harmonious social functioning
demand characteristics - the obligation to respond in kind when someone does them a good turn
post hoc, ergo propter hoc fallacy ("after this, therefore because of this"; the basis of most superstitious beliefs)
psychological distortion, such as confirmation bias and Cognitive dissonance (inability to respond to criticism of alternative medicine in order to reduce one's cognitive dissonance)

Integrative medicine

Integrative medicine is a branch of alternative medicine which claims to limit itself to methods with strong scientific evidence of efficacy and safety. The main proponent of integrative medicine is Andrew T. Weil M.D., who founded the Program in Integrative Medicine at the University of Arizona in 1994 based on a phrase coined by Elson Haas, MD. It is claimed that responsible alternative health product providers who have had medical studies conducted on their products often publish these studies online.